in advertising typically refers to Build, Own, Operate, Transfer, which is a business model often used in the context of infrastructure projects. However, in the context of advertisements, it may refer to campaigns or partnerships

where a brand “builds” its presence, “owns” the rights to content or platforms, “operates” the campaign, and eventually “transfers” it either to the public or to another entity.

If you are referring to something specific about BOOT ads or a campaign titled “BOOT,” could you clarify a bit more? It might refer to a particular campaign or brand initiative you’re looking into