EPG (Electronic Program Guide) MK Ad Agency

EPG is a system that allows viewers to access an on-screen, interactive guide of TV programs.
It displays upcoming shows, movies, and channels, making it easier for users to navigate and select content.
In the context of digital advertising, an EPG can be leveraged for targeted advertising based on the viewing patterns and preferences of the audience.
By analyzing data from EPGs, advertisers can tailor commercials to specific demographics or times, improving ad effectiveness.

BOOT (Build, Own, Operate, Transfer)

In the context of television and digital platforms, “BOOT” can be a business model used in the development and management of TV infrastructure or digital platforms. Here’s how it could apply:

Build: The service or technology (like EPG or digital TV solutions) is developed by a company or partnership.
Own: The company owns the intellectual property, rights, or platform for the time being.
Operate: The company runs the infrastructure or service, delivering content or ads to the target audience.
Transfer: After a set period, the ownership or operation rights may be transferred, either to a partner, client, or the public.

BOOT in Advertising on Television and Digital

In advertising, BOOT could refer to a model where a company builds, owns, and operates a platform that enables both television and digital advertisements, and then eventually transfers the technology, data, or platform to a third party.
This could involve interactive advertising on TV (such as allowing users to select ads or programs they are interested in) and digital platforms (like online streaming services or websites), optimizing for better engagement and ROI